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Unlocking The World S Largest E Market A Guide To Selling On Chinese Social Media
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Author : Ashley Galina Dudarenok
language : en
Publisher: Ashley Galina Dudarenok
Release Date :
Unlocking The World S Largest E Market A Guide To Selling On Chinese Social Media written by Ashley Galina Dudarenok and has been published by Ashley Galina Dudarenok this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
Hungry
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Author : Eve Turow-Paul
language : en
Publisher: BenBella Books
Release Date : 2020-06-09
Hungry written by Eve Turow-Paul and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-09 with Social Science categories.
We wait in lines around the block for scoops of cookie dough. We photograph every meal. We visit selfie performance spaces and leave lucrative jobs to become farmers and craft brewers. Why? What are we really hungry for? In Hungry, Eve Turow-Paul provides a guided tour through the stranger corners of today's global food and lifestyle culture. How are 21st-century innovations and pressures are redefining people's needs and desires? How does 'foodie' culture, along with other lifestyle trends, provide an answer to our rising rates of stress, loneliness, anxiety, and depression? Weaving together evolutionary psychology and sociology with captivating investigative reporting from around the world, Turow-Paul reveals the modern hungers—physical, spiritual, and emotional—that are driving today's top trends: • The connection between the 'death' of the cereal industry and access to work email on our smartphones • How posting images of our dinners on social media both fulfills and feeds our hunger for human connection in an increasingly isolated world • The ways 'diet tribes' and boutique fitness gyms substitute for organized religion • How access to round-the-clock news relates to the blowback against GMO foods • Wellness retreats, astrology, plant parenthood, and other methods of easing modern anxiety • Why 'eating local' might be the key to solving not just climate change, but our current global sense of disconnection From gluten-free and Paleo diets to meal kit subscriptions, and from mukbang broadcast jockeys to craft beer, Hungry deepens our understanding of why we do what we do, and helps us find greater purpose and joy in today's technology-altered world.
Global Brand Management
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Author : Laurence Minsky
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-11-03
Global Brand Management written by Laurence Minsky and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-03 with Business & Economics categories.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
Electronics Communications And Networks Iv
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Author : Amir Hussain
language : en
Publisher: CRC Press
Release Date : 2015-07-01
Electronics Communications And Networks Iv written by Amir Hussain and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-01 with Computers categories.
The 4th International Conference on Electronic, Communications and Networks (CECNet2014) inherits the fruitfulness of the past three conferences and lays a foundation for the forthcoming next year in Shanghai. CECNet2014 was hosted by Hubei University of Science and Technology, China, with the main objective of providing a comprehensive global foru
Southern Innovator Magazine Issue 2 Youth And Entrepreneurship
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Author : David South, Editor and Writer
language : en
Publisher: DSConsulting
Release Date : 2012-05-15
Southern Innovator Magazine Issue 2 Youth And Entrepreneurship written by David South, Editor and Writer and has been published by DSConsulting this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-15 with categories.
Launched in May 2011, the new global magazine Southern Innovator is about the people across the global South shaping our new world, eradicating poverty and working towards the achievement of the Millennium Development Goals (MDGs). They are the innovators. Issue 1 covered the theme of mobile phones and information technology. Issue 2 covers the theme of youth and entrepreneurship. Follow the magazine on Twitter @SouthSouth1. If you would like hard copies of the magazine for distribution, then please contact the United Nations Office for South-South Cooperation (www.southerninnovator.org). Learn about the Global South-South Development Expo here: www.southsouthexpo.org. Also contact us about opportunities to sponsor the magazine here: [email protected]
Essential Topics Of Managing Information Systems
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Author : Jun Xu
language : en
Publisher: World Scientific
Release Date : 2019-11-05
Essential Topics Of Managing Information Systems written by Jun Xu and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-05 with Computers categories.
Unlock The World Potential
This comprehensive compendium is about managing information systems and focuses on relationships between information, information systems, people and business. The impacts, roles, risks, challenges as well as emerging trends of information systems are an important element of the book.Essential and critical information systems management skills including using information systems for competitive advantages, planning and evaluating information systems, developing and implementing information systems, and managing information systems operation form a critical part of this unique reference text.Current topics like digital platforms, agile organization, DevOPs, blockchain, 5G, data center and quantum computing prove indispensable for readers who want to stay in the forefront of today's complex information systems.Tech Titans Of China
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Author : Rebecca Fannin
Unlock The World Key
language : en
Publisher: Hachette UK
Release Date : 2019-09-26
Tech Titans Of China written by Rebecca Fannin and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-26 with Business & Economics categories.
Featuring detailed profiles of the Chinese tech companies making waves, the tech sectors that matter most in China's grab for super power status, and predictions for China's tech dominance in just 10 years. The rise of China's tech companies and intense competition from the sector is just beginning. This will present an ongoing management and strategy challenge for companies for many years to come. Tech Titans of China is the go-to-guide for companies (and those interested in competition from China) seeking to understand China's grand tech ambitions, who the players are and what their strategy is. Fannin, a leading expert on the Chinese tech sector, is an internationally-recognized journalist, author and speaker. Through her company, Silicon Dragon, Fannin hosts 12 live events annually for business leaders, venture capitalists, start-up founders, and others impacted by or interested in the Chinese tech industry.